Wornbriar
Client: Wornbriar
Year: 2023
Role: Branding. Creative Direction. Co-owner.
As a co-founder of Wornbriar, I helped build the brand from the ground up, designing its logo and visual identity while shaping its creative direction across the website, social media, photography, and video. My work focuses on creating a cohesive platform for authentic, story-driven content centered on people who take meaningful risks to build a life of their own.
Branding
I built Wornbriar’s visual identity from the ground up, beginning with the logo and expanding it into a cohesive brand system across typography, color, web design, social media, and supporting graphics. The goal was to create a bold, flexible identity that reflected the brand’s focus on authentic storytelling, risk, and living with intention.
Organic Icon
Organic Logo
Color Palette
Corporate Icon
Corporate Logo
Detours
with Mike Hearne
I developed the name and hand-drew the logo for Detours with Mike Hearne, a Wornbriar series built around stepping outside the familiar. The branding carries Wornbriar’s bold, imperfect, road-worn visual style while giving the series its own sense of movement and spontaneity. In each episode, Mike heads out to experience events, places, and activities he has never tried before, uncovering the kinds of unexpected stories that fit naturally within Wornbriar’s larger focus on risk, curiosity, and living fully.
Videos
For Wornbriar’s video work, I help shape the story before production begins by developing concepts, identifying the strongest narrative direction, planning shoots, and guiding how each piece fits within the larger brand. I also support the visual presentation and rollout, helping ensure every video feels cohesive, intentional, and true to Wornbriar’s approach to authentic storytelling.