The Work We Share
Client: Westminster Presbyterian Church
Year: 2025
Role: Branding. Design. Marketing.
For Westminster Presbyterian Church’s annual stewardship campaign, I developed the name The Work We Share and created the campaign’s visual identity in collaboration with church leadership and the stewardship committee. Working through multiple rounds of exploration and feedback, I crafted a brand centered on interconnected lines to represent the shared gifts, relationships, and collective mission of the congregation. The identity was carried across print, digital, environmental graphics, donor materials, and campaign resources to create a unified experience throughout the stewardship season.
Naming & Strategy
Working closely with the stewardship committee and church leadership, I led the creative process of naming the campaign The Work We Share. The name was intentionally chosen to shift the conversation from giving as an obligation to stewardship as a shared investment in the life and mission of the church.
Branding Identity
I created a visual identity centered on interconnected lines that symbolized the relationships, gifts, and collective work of the congregation. The flexible brand system was designed to feel modern, welcoming, and meaningful while supporting a wide range of campaign materials, from booklets and pledge cards to environmental graphics, digital communications, and recognition items.