Landmark of Hope
Client: Bethany Children’s Health Center
Year: 2024
Role: Branding. Design. Marketing.
I supported the Landmark of Hope project by developing campaign visuals and marketing materials that helped communicate the heart of the project, turning its message of hope and healing into a clear, compelling visual story.
Donor Tags
To build visibility and momentum for the Landmark of Hope campaign, I developed the idea for a donor recognition display in one of the hospital’s main hallways. I helped design and implement the installation, using individual donor tags to celebrate early supporters while encouraging others to take part in the campaign.
Social Media
I designed this social media carousel to promote Bethany Children’s groundbreaking celebration, using bold photography and Route 66-inspired graphics to highlight the family-friendly activities and build excitement for the event.
Donor Box
I helped lead the concept, selection, and design direction for a fully branded donor box created for Landmark of Hope supporters. Each box included an enamel pin, water bottle, T-shirt, sticker sheet, window cling, handwritten note from a hospital leader, and patient artwork, turning donor recognition into a thoughtful and memorable extension of the campaign.
Unit Signage
I developed the concept and led the team responsible for updating the Complex Care unit signage to reflect the Route 66 theme of Bethany Children’s upcoming outpatient building. Featuring landmarks from across the historic highway, the new signage created a stronger visual connection between the existing hospital and its future expansion.
